Management of Electronic and Digital Media

5th Edition

Albarran, Alan B.
eISBN-13: 9781133712039

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Additional Book Details

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Sold By Cengage Learning
ISBNs 111134437X, 1133712037, 9781111344375, 9781133712039
Language eng
Number of Pages 338
Edition 5th